Post by account_disabled on Jan 22, 2024 3:06:45 GMT -5
There is an opinion that a small business needs only a smartphone and its own desire to grow and sell successfully. But connecting call tracking, cloud PBX and promotion from experts are “growth” tasks that can be neglected. The case “Stop Sound - Insulation Materials” proves that this is not so. With the help of Ringostat and our partners, the LEGION agency , the company was able to increase conversion and make advertising more effective. Reading time 10 minutes Project Features Why did the client connect Ringostat? Setting up call analytics and campaign optimization Setting up telephony and working with calls Optimization and results Project Features Client: company selling soundproofing materials Region: Ukraine Cooperation time: from July 2021 to today Stop Sound sells professional materials for floors, walls and ceilings that absorb extraneous sounds.
Also on their Fax Lists website there are products for vibration isolation and acoustic materials - for example, foam panels, which are often used in recording studios. The store has warehouses in Kyiv and Lvov, but Stop Sound products are shipped in one day throughout the country. Stop Sound website with a call back form from Ringostat Stop Sound website with a call back form from Ringostat “Stop Sound” has been cooperating with the online advertising agency LEGION for a year and a half. The contractor developed a website for the company, is engaged in SEO promotion and contextual advertising: campaigns on search and Google Shopping. The main feature of the project is that 90% of requests to the company are calls. And this despite the fact that the site has a shopping cart.
Few clients are so versed in soundproofing that they can immediately name the brand and the required footage. And basically, buyers’ requests sound something like this: “There are noisy neighbors living behind the wall of my room. I need to buy some material so I can’t hear them.” Therefore, people call to get advice, get help in selecting a product and discuss installation. LEGION was well aware of this feature of the project, so they advised the client to connect call tracking . Moreover, the quality of the contractor’s work is assessed precisely by calls from advertising. “Stop Sound customers don’t make purchases through the cart because they don’t understand the product and they need help. Even after consultation, users do not go through the transaction stage, placing an order directly over the phone. Only small goods are sold through the cart - for example, components for basic materials. Therefore, our KPI when collaborating with a customer is a call.
Also on their Fax Lists website there are products for vibration isolation and acoustic materials - for example, foam panels, which are often used in recording studios. The store has warehouses in Kyiv and Lvov, but Stop Sound products are shipped in one day throughout the country. Stop Sound website with a call back form from Ringostat Stop Sound website with a call back form from Ringostat “Stop Sound” has been cooperating with the online advertising agency LEGION for a year and a half. The contractor developed a website for the company, is engaged in SEO promotion and contextual advertising: campaigns on search and Google Shopping. The main feature of the project is that 90% of requests to the company are calls. And this despite the fact that the site has a shopping cart.
Few clients are so versed in soundproofing that they can immediately name the brand and the required footage. And basically, buyers’ requests sound something like this: “There are noisy neighbors living behind the wall of my room. I need to buy some material so I can’t hear them.” Therefore, people call to get advice, get help in selecting a product and discuss installation. LEGION was well aware of this feature of the project, so they advised the client to connect call tracking . Moreover, the quality of the contractor’s work is assessed precisely by calls from advertising. “Stop Sound customers don’t make purchases through the cart because they don’t understand the product and they need help. Even after consultation, users do not go through the transaction stage, placing an order directly over the phone. Only small goods are sold through the cart - for example, components for basic materials. Therefore, our KPI when collaborating with a customer is a call.