10 reasons to invest in visual identity development

Creating a logo that speaks to your audience and conveys all the quality and excellence of your business is just one of the advantages of those who invest in developing a visual identity. Having defined and standardized colors, shapes, symbols and fonts in the communication and layout of your establishment makes your business much easier to recognize, attracting more and more customers. See more about these advantages of visual identity development in the list below. 1 – Attract the right audience A point of sale without a visual identity, be it a store, a restaurant or any other type of activity, has no “personality”. Therefore, no one really knows what to expect from them and people end up appearing there who don't need their product or service, causing disappointment. And worse than that: consumers who would love to be your company's customers don't realize what it does, and don't even enter the store. 2 - Clearly convey your competitive advantage A brand's identity is what makes its audience understand its competitive advantage, what your company does better than others.



A well-developed visual identity, like that of the Outback restaurant, makes it very clear to your customers that what sets you apart is excellent food, accompanied by excellent service. 3 - Consolidate your positioning If the difference is that benefit valued by customers and that your establishment offers better than its competitors, positioning Europe Mobile Number List is the place you want to occupy in the public's mind, as soon as they hear your name or see your logo. Without developing a visual identity, this will be impossible. For example: the festive and contrasting colors of the Subway restaurant, combined with those little arrows in the letters, show that it is fast food, a place where you can eat quickly and pay cheap. And this is only possible thanks to the quality of its visual identity. 4 - Strengthen your brand Imagine that your brand starts to become famous and known, being recommended by your customers. Without developing a clear visual identity, with well-defined colors and a logo, it will be more difficult for people to know who they are talking about, and your brand will lose all strength.







Encourage repeat purchases Someone went to your establishment and loved it. One day, he decides to go back, or look for another store in the group, but he can't find it, because there was no development of a visual identity for it, and it's difficult for him to remember exactly what the place was like. The new purchase he wanted to make doesn't happen. 6 – Fix your brand in the consumer’s mind With colors, shapes, fonts and a properly created logo, your brand will be much better remembered and identified by your customers and consumers. And consequently, increasing your sales. 7 - Generate a more pleasant consumer experience An example of a visual identity that confirms this advantage is that of the Starbucks coffee chain. The modern and elegant furniture, the large spaces, the wood tone colors combined with the striking green logo, attract a public that likes to enjoy their espressos and cappuccinos for a long time. Note that at Starbucks, the visual identity developed becomes part of the service offered, such is its importance in the customers' shopping experience. 8 - Being recognized from afar Imagine a driver who only uses fuel from a specific brand from the distributor of this product.