Post by account_disabled on Oct 28, 2023 1:58:21 GMT -5
Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to promotion tactics you can use at any stage. 1. Build excitement on social media Social media can be used for pre-launch marketing in many ways. For example, if you’re launching something you know people are going to be super excited about, you can capitalize on that by “leaking” product information before the launch. This will help turn that potential demand for a solution into anticipation for your product. Even simple means can do the job here, such as a countdown to launch day or a special pre-launch giveaway. Pre-launch giveaway example One important thing to note is this tactic has little chance of succeeding if you have zero networking. However, this is something you should definitely try out: If you have at least some following on social media. If you’re an active member of relevant communities. 2. Send PR notes to industry websites Oldie but goodie.
A PR note, aka press release, is an official statement delivered to Office 365 Email List members of the media. It’s used to share something newsworthy with the aim of securing media coverage. Brands have been sending out PR notes before you and I were born—and it still works today. Why? Part of the job of news websites is to inform their readers about new and exciting products they can use to help them at work or make their life simpler—and that product could be the one you’ve been developing. News based on a press release The key to this tactic is to send your press release ahead of your launch to give journalists time to prepare. Moreover, you may want to shortlist a few important media outlets and offer them to be the first to get their hands on the product.
Larn the art of creating and distributing PR notes (and get a free template), check out our guide: How to Write a Press Release. 3. Launch on a listing platform Product Hunt, AlternativeTo, Hacker News. These are some of the listing platforms you can use to tell the world about your product. They’re great for product promotion for two reasons: the community and the distribution mechanism. When adding your product to those platforms, you’re not launching to the void. People gather around those platforms to see new products, try them, and share their experiences. And when you launch something users truly appreciate, you get rewarded with more exposure on the platform. And so, the cycle continues: more viewers, more comments/upvotes, more exposure.
A PR note, aka press release, is an official statement delivered to Office 365 Email List members of the media. It’s used to share something newsworthy with the aim of securing media coverage. Brands have been sending out PR notes before you and I were born—and it still works today. Why? Part of the job of news websites is to inform their readers about new and exciting products they can use to help them at work or make their life simpler—and that product could be the one you’ve been developing. News based on a press release The key to this tactic is to send your press release ahead of your launch to give journalists time to prepare. Moreover, you may want to shortlist a few important media outlets and offer them to be the first to get their hands on the product.
Larn the art of creating and distributing PR notes (and get a free template), check out our guide: How to Write a Press Release. 3. Launch on a listing platform Product Hunt, AlternativeTo, Hacker News. These are some of the listing platforms you can use to tell the world about your product. They’re great for product promotion for two reasons: the community and the distribution mechanism. When adding your product to those platforms, you’re not launching to the void. People gather around those platforms to see new products, try them, and share their experiences. And when you launch something users truly appreciate, you get rewarded with more exposure on the platform. And so, the cycle continues: more viewers, more comments/upvotes, more exposure.