Post by account_disabled on Dec 5, 2023 5:17:46 GMT -5
Today our world is changing very quickly. New businesses, large and small companies are emerging every day to meet the needs of consumers whose behavior is changing rapidly as well. And when consumer behavior changes Of course, marketing must change as well. By anyone who works in the marketing field You are probably familiar with the terms Inbound Marketing and Outbound Marketing. Because it's becoming popular But for anyone who still doesn't know what it is. Don't be afraid. Today Readyplanet will take everyone to get to know it. Inbound and Outbound Marketing What is Inbound Marketing? Inbound Marketing is marketing that attracts target groups to come to us.
Go in and capture the needs of the target group. through content creation or sharing content that customers or target groups are interested in By doing marketing like this, customers will get to know us more effectively. Because the customer is the one who chooses to approach us. The principle of Inbound Marketing starts with the customer being a stranger but interested in our brand. Then start looking for information WhatsApp number about our brand through various social media until you become a visitor (Visitor) and may click to follow. until becoming a customer Finally bought the brand's products. What is Outbound Marketing? In contrast to Inbound Marketing, it is marketing by pushing information out to a large number of people. Run towards customers so they can see our brand as much as possible.
Through the use of media, campaigns or various advertisements, Outbound Marketing does not care whether the receiver wants to know or is interested or not. In doing Inbound Marketing and Outbound Marketing, Marketing Tech must be used to help. So what is Marketing Tech? Or as some people call it, Martech is technology that includes tools and systems (Platform) developed to be used in marketing activities. for easier management of marketing campaigns Including communicating with customers in a greater variety. Today we have tools for marketing in both Inbound Marketing and Outbound Marketing as follows. Tools for Inbound Marketing Tools for Inbound Marketing Website when customers are interested in our brand and want to find out more about the brand A website plays a very important role in increasing the credibility of a brand. Having a website is like having your own storefront. Especially if we design the website to look good.
Go in and capture the needs of the target group. through content creation or sharing content that customers or target groups are interested in By doing marketing like this, customers will get to know us more effectively. Because the customer is the one who chooses to approach us. The principle of Inbound Marketing starts with the customer being a stranger but interested in our brand. Then start looking for information WhatsApp number about our brand through various social media until you become a visitor (Visitor) and may click to follow. until becoming a customer Finally bought the brand's products. What is Outbound Marketing? In contrast to Inbound Marketing, it is marketing by pushing information out to a large number of people. Run towards customers so they can see our brand as much as possible.
Through the use of media, campaigns or various advertisements, Outbound Marketing does not care whether the receiver wants to know or is interested or not. In doing Inbound Marketing and Outbound Marketing, Marketing Tech must be used to help. So what is Marketing Tech? Or as some people call it, Martech is technology that includes tools and systems (Platform) developed to be used in marketing activities. for easier management of marketing campaigns Including communicating with customers in a greater variety. Today we have tools for marketing in both Inbound Marketing and Outbound Marketing as follows. Tools for Inbound Marketing Tools for Inbound Marketing Website when customers are interested in our brand and want to find out more about the brand A website plays a very important role in increasing the credibility of a brand. Having a website is like having your own storefront. Especially if we design the website to look good.