Post by kmstfatema on Mar 4, 2024 23:16:31 GMT -5
Analyzing a new market can seem like a very difficult task. However, like many other challenges, it is not impossible to complete. Based on the best practices and features of SEMrush's brand new Market Explorer tool , we've created a comprehensive guide that will help you analyze a new market in three big steps. 1. Industry and market overview 2. Target audience analysis 3. In-depth competitor analysis 1. Industry and market overview Before entering uncharted territory, there are a few things to consider. First, make sure there is a market . Observe companies like yours to estimate their size and composition, note the most visible trends and outline market segments to simplify your work. Among other things, this information can help you convince investors that you are aware of the environment you want to enter. Discover the key players Companies that have already been successful in the niche you are interested in can become your key informants . So, start by identifying key companies in the industry.
If you can name at least one, Market Explorer will help you Germany Telegram Number Data expand the list. Type the domain of a key subject in the search box and look at the Overview of the market you want to study. You will find the 20 sites that SEMrush associates with the requested domain . Check how many big companies there are or find out if the market is dominated by a single name, like in the screenshot below. Analysis of a new market with the Market Explorer tool Percentage of visits - Percentage of a competitor's traffic in the market's traffic volume - SEMrush Market Explorer The domains at the top of the list should be of particular interest to you. Based on traffic volume, you can estimate their approximate market shares and create a list of companies to study their strategies closely. For each of these entities, you can discover audience characteristics, traffic sources, and traffic trends, all with the help of the Market Explorer tool.
NB The All market report shows you information on all the domains that compete for online visibility in the same categories of interest of the analyzed website's audience, while the Narrow Focus report provides you with information on domains with a higher level of competitive intensity than the domain consulted. All market and narrow focus Global view vs Narrow view - SEMrush Market Explorer Discover the general growth dynamics of the market I hope you have found a perfectly balanced market, where there is competition but also an available empty space. Now, to reduce future risks, you need to understand whether your target industry/niche is thriving or falling into decline , how big it currently is, and how quickly it is changing. Here you can use Market Explorer again : just filter the historical data for market traffic.
If you can name at least one, Market Explorer will help you Germany Telegram Number Data expand the list. Type the domain of a key subject in the search box and look at the Overview of the market you want to study. You will find the 20 sites that SEMrush associates with the requested domain . Check how many big companies there are or find out if the market is dominated by a single name, like in the screenshot below. Analysis of a new market with the Market Explorer tool Percentage of visits - Percentage of a competitor's traffic in the market's traffic volume - SEMrush Market Explorer The domains at the top of the list should be of particular interest to you. Based on traffic volume, you can estimate their approximate market shares and create a list of companies to study their strategies closely. For each of these entities, you can discover audience characteristics, traffic sources, and traffic trends, all with the help of the Market Explorer tool.
NB The All market report shows you information on all the domains that compete for online visibility in the same categories of interest of the analyzed website's audience, while the Narrow Focus report provides you with information on domains with a higher level of competitive intensity than the domain consulted. All market and narrow focus Global view vs Narrow view - SEMrush Market Explorer Discover the general growth dynamics of the market I hope you have found a perfectly balanced market, where there is competition but also an available empty space. Now, to reduce future risks, you need to understand whether your target industry/niche is thriving or falling into decline , how big it currently is, and how quickly it is changing. Here you can use Market Explorer again : just filter the historical data for market traffic.