Post by shati106 on Nov 2, 2024 2:00:04 GMT -5
Digitalization is one of the most pressing and “sore” topics that developers discuss at conferences, but not everyone knows how to approach it. On the one hand, digital transformation is no longer an advantage today, but a necessity, but on the other hand, even automation of processes for many developers is still at the initial level. What is the problem?
Oksana Dunina, co-founder of the ecosystem for developers Profitbase, spoke about the main barriers to digitalization of the industry at Sber's "Time of Change" conference, and we are publishing an article based on her report.
Increasing gap in digitalization of different stages
Today, we see a significant gap in the digitalization of different stages of the real estate life cycle. The average regional developer has basic construction automation. On the contrary, sales are well digitalized, the commercial block has advanced far and reached full-fledged ecosystems. This misleads the market into thinking that our proptech is ahead of the rest of the world.
Conferences do not even touch on the social media marketing service operation stage. When working with management companies, many developers consider this stage to be more of a "side" stage, since they do not understand how to make money on it.
Our market is not mature enough to consider exploitation not as an opportunity to earn money, but as an extension of relations with clients. Most developers believe that after the delivery of the facility, its work is finished. In fact, it is just beginning.
Whether people buy an apartment from the developer again depends on how they live in the house. Therefore, eliminating construction defects and properly maintaining communications and the appearance of the building are the primary tasks of the developer.
Another big problem is the lack of automation of the company's internal processes. Not enough attention is paid to personnel document flow and HR processes.
To start basic automation of your company, you need to:
Build business processes offline
Disorganized business processes will result in a dysfunctional infrastructure that will only increase chaos.
For example, implementing CRM will require maintaining a single customer base and developing a culture of working with data among employees. The emergence of CRM will affect not only the sales department, but also marketers, customer service specialists, and other departments.
2. Conduct a digital maturity audit before starting the project
Automating one part of business processes will inevitably affect related ones. The company must have an idea of how the processes are structured now and how they will change when scaling the digital infrastructure.
Another market problem arises from this.
Developers have realized that they do not understand how to implement digital transformation (DT) in practice
Developers listen to conferences about digital transformation and feel that it is time for them to move to the next level. They offer Profitbase to conduct training. Among the main questions from top managers: "How is digitalization different from automation?" and "How is digitalization different from digital transformation?"
Automation is the replacement of human actions in collecting and processing data with the work of the system. This is a reduction in routine operations and an increase in employee productivity - automatic filling of papers, collecting data from different sources, updating feeds in catalogs.
Digitalization affects the change of some processes and management models. For example, the transfer of apartment sales to online channels.
Digital transformation completely changes the business model and the way the entire company works.
The market dictates that developers carry out digital transformation, but it is unclear what steps to take to achieve this.
One regional developer invited Profitbase as an expert to a strategy session. We did some preliminary preparation and defined what level they are at now and what they need to do to achieve the necessary changes.
During the session, the IT director shared: "You said that in 5 years we should carry out a digital transformation of the company. In 5 years we should build digital cities. But now we are fighting for the approval of each new laptop."
And this is not a question of budgeting. This example illustrates the place of digitalization in the system of priorities of the average developer.
Therefore, one of the tasks of Profitbase is systematic educational work in the field of digitalization. We write articles, conduct research and develop the industry media about proptech — Digital Developer.
Construction - lots of plans, little digitalization
From mid-2024, the use of BIM technologies will become mandatory for all developers. This was announced by Deputy Minister of Construction and Housing and Public Utilities of Russia Konstantin Mikhailik on September 23, 2022, at the conference "Digital Transformation of Developers" in Skolkovo.
BIM technologies refer to an information model of buildings and infrastructure facilities, which includes material parameters, structural geometry, design and functional characteristics of elements.
According to the DOMRF report of March 20, 3,572 developers are represented in Russia. Only 16% are piloting or using BIM. Moreover, “piloting” does not mean that they are really “using”, because they could have simply bought a license.
Oksana Dunina, co-founder of the ecosystem for developers Profitbase, spoke about the main barriers to digitalization of the industry at Sber's "Time of Change" conference, and we are publishing an article based on her report.
Increasing gap in digitalization of different stages
Today, we see a significant gap in the digitalization of different stages of the real estate life cycle. The average regional developer has basic construction automation. On the contrary, sales are well digitalized, the commercial block has advanced far and reached full-fledged ecosystems. This misleads the market into thinking that our proptech is ahead of the rest of the world.
Conferences do not even touch on the social media marketing service operation stage. When working with management companies, many developers consider this stage to be more of a "side" stage, since they do not understand how to make money on it.
Our market is not mature enough to consider exploitation not as an opportunity to earn money, but as an extension of relations with clients. Most developers believe that after the delivery of the facility, its work is finished. In fact, it is just beginning.
Whether people buy an apartment from the developer again depends on how they live in the house. Therefore, eliminating construction defects and properly maintaining communications and the appearance of the building are the primary tasks of the developer.
Another big problem is the lack of automation of the company's internal processes. Not enough attention is paid to personnel document flow and HR processes.
To start basic automation of your company, you need to:
Build business processes offline
Disorganized business processes will result in a dysfunctional infrastructure that will only increase chaos.
For example, implementing CRM will require maintaining a single customer base and developing a culture of working with data among employees. The emergence of CRM will affect not only the sales department, but also marketers, customer service specialists, and other departments.
2. Conduct a digital maturity audit before starting the project
Automating one part of business processes will inevitably affect related ones. The company must have an idea of how the processes are structured now and how they will change when scaling the digital infrastructure.
Another market problem arises from this.
Developers have realized that they do not understand how to implement digital transformation (DT) in practice
Developers listen to conferences about digital transformation and feel that it is time for them to move to the next level. They offer Profitbase to conduct training. Among the main questions from top managers: "How is digitalization different from automation?" and "How is digitalization different from digital transformation?"
Automation is the replacement of human actions in collecting and processing data with the work of the system. This is a reduction in routine operations and an increase in employee productivity - automatic filling of papers, collecting data from different sources, updating feeds in catalogs.
Digitalization affects the change of some processes and management models. For example, the transfer of apartment sales to online channels.
Digital transformation completely changes the business model and the way the entire company works.
The market dictates that developers carry out digital transformation, but it is unclear what steps to take to achieve this.
One regional developer invited Profitbase as an expert to a strategy session. We did some preliminary preparation and defined what level they are at now and what they need to do to achieve the necessary changes.
During the session, the IT director shared: "You said that in 5 years we should carry out a digital transformation of the company. In 5 years we should build digital cities. But now we are fighting for the approval of each new laptop."
And this is not a question of budgeting. This example illustrates the place of digitalization in the system of priorities of the average developer.
Therefore, one of the tasks of Profitbase is systematic educational work in the field of digitalization. We write articles, conduct research and develop the industry media about proptech — Digital Developer.
Construction - lots of plans, little digitalization
From mid-2024, the use of BIM technologies will become mandatory for all developers. This was announced by Deputy Minister of Construction and Housing and Public Utilities of Russia Konstantin Mikhailik on September 23, 2022, at the conference "Digital Transformation of Developers" in Skolkovo.
BIM technologies refer to an information model of buildings and infrastructure facilities, which includes material parameters, structural geometry, design and functional characteristics of elements.
According to the DOMRF report of March 20, 3,572 developers are represented in Russia. Only 16% are piloting or using BIM. Moreover, “piloting” does not mean that they are really “using”, because they could have simply bought a license.